Scope Debit Card Branding

The Center Ring Student Show — Gold: Branding

The Center Ring Student Show — Best in Design

Chase is gamifying finances to show your teen that it's never too early to prepare for success. Scope is a debit card and accompanying app that teaches teens wise money-management habits and rewards them for making good choices.

Card Designs and Welcome Package

Debit Card Designs

Debit Card Designs

Welcome Package Exterior

Welcome Package Exterior

Interior of Package

Interior of Package

Inside includes their debit card, a felt wallet, a checkbook, and an explainer booklet for writing checks

Explainer Booklet

Explainer Booklet

Debit Card Designs

Welcome Package Exterior

Interior of Package

Explainer Booklet

App

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Direct Mailers are sent to current Chase customers and their teens to explain what Scope is and how to sign up.

Parent Mailer

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Parents mailer.jpg

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Teen Mailer

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To reach parents and teens, in-bank tabletops describe the app with a quote from a current teen user.

App Video

Designers: Zabrina Quidiello & Grace Frye

ADs: Daniel Hunley & Kate Hillstead